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7/31/2018
Selling Words in a Visual World
A few months ago, I was browsing the Internet and somehow landed on a site that sold cupcakes. I stopped and stared mesmerized at the big color-saturated pictures of cupcakes on expanses of white background, coupled with elegant grayish, rather than garish black, script. At that moment, I thought, we need to sell books like cupcakes.
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6/19/2018
Our Partnership with EBSCO
Sometimes we take on projects because they have a worth beyond just something entertaining or interesting to read. When Giovanna Capone approached us with the idea for Dispatches from Lesbian America several years ago, we realized the vision Giovanna, Xequina, and Cheela Romain Smith had to record personal histories and stories that were worth capturing and preserving was something that needed to be published. We also knew it would be an excellent resource for the scholarly and academic market.
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6/25/2017
Stalking Our Books in the Wild
Getting your books into bookstores is kind of a holy grail for authors and publishers. Of course, every book can’t be in every bookstore or else bookstores would be gigantic multi-floored super warehouses. So how do books get into bookstores? The simple answer is, booksellers select them. The catch is, for a bookseller to consider a book they have to know it exists. That’s the part of the equation the author or publisher doesn’t have an easy time solving.
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