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11/7/2018

The Story Behind Sandra’s Tribute Video

We lost Sandra Moran three years ago today. It’s still difficult to believe that this talented, energetic woman is no longer roaming the earth making everyone she meets smile and feel like they’ve been friends for life.

On October 14, 2015 I got an email from Sandra Moran with the subject line “Hey ladies . . . Bad news.” I read it and read it again and then again. It seriously made no sense and it seemed liked some kind of horrible cosmic joke. I sent a text to Claudia and asked her if she’d seen Sandra’s email and her confirmation finally made it terribly real.
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7/31/2018

Selling Words in a Visual World

A few months ago, I was browsing the Internet and somehow landed on a site that sold cupcakes. I stopped and stared mesmerized at the big color-saturated pictures of cupcakes on expanses of white background, coupled with elegant grayish, rather than garish black, script. At that moment, I thought, we need to sell books like cupcakes.
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6/19/2018

Our Partnership with EBSCO

Sometimes we take on projects because they have a worth beyond just something entertaining or interesting to read. When Giovanna Capone approached us with the idea for Dispatches from Lesbian America several years ago, we realized the vision Giovanna, Xequina, and Cheela Romain Smith had to record personal histories and stories that were worth capturing and preserving was something that needed to be published. We also knew it would be an excellent resource for the scholarly and academic market.
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6/25/2017

Stalking Our Books in the Wild

Getting your books into bookstores is kind of a holy grail for authors and publishers. Of course, every book can’t be in every bookstore or else bookstores would be gigantic multi-floored super warehouses. So how do books get into bookstores? The simple answer is, booksellers select them. The catch is, for a bookseller to consider a book they have to know it exists. That’s the part of the equation the author or publisher doesn’t have an easy time solving.
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