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11/24/2018
Small Business Saturday
While you’re patronizing your locally owned businesses on Small Business Saturday, don’t forget about those small businesses that don’t have a storefront. Like publishing companies.
Like all small businesses we’re constantly trying to get the attention of buyers, in our case, readers who have millions of books to choose from, so every sold book is like a hard won victory. And like most small businesses all of our income comes from the sale of our product and that’s supposed to cover all our expenses. But if that were true, there wouldn’t be small business grant contests, small business loans, crowdfunding, angel investors, or Shark Tank. Most small businesses can’t stay in business without getting outside funding at one time or another.
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11/7/2018
The Story Behind Sandra’s Tribute Video
We lost Sandra Moran three years ago today. It’s still difficult to believe that this talented, energetic woman is no longer roaming the earth making everyone she meets smile and feel like they’ve been friends for life.
On October 14, 2015 I got an email from Sandra Moran with the subject line “Hey ladies . . . Bad news.” I read it and read it again and then again. It seriously made no sense and it seemed liked some kind of horrible cosmic joke. I sent a text to Claudia and asked her if she’d seen Sandra’s email and her confirmation finally made it terribly real.
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7/31/2018
Selling Words in a Visual World
A few months ago, I was browsing the Internet and somehow landed on a site that sold cupcakes. I stopped and stared mesmerized at the big color-saturated pictures of cupcakes on expanses of white background, coupled with elegant grayish, rather than garish black, script. At that moment, I thought, we need to sell books like cupcakes.
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6/19/2018
Our Partnership with EBSCO
Sometimes we take on projects because they have a worth beyond just something entertaining or interesting to read. When Giovanna Capone approached us with the idea for Dispatches from Lesbian America several years ago, we realized the vision Giovanna, Xequina, and Cheela Romain Smith had to record personal histories and stories that were worth capturing and preserving was something that needed to be published. We also knew it would be an excellent resource for the scholarly and academic market.
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6/25/2017
Stalking Our Books in the Wild
Getting your books into bookstores is kind of a holy grail for authors and publishers. Of course, every book can’t be in every bookstore or else bookstores would be gigantic multi-floored super warehouses. So how do books get into bookstores? The simple answer is, booksellers select them. The catch is, for a bookseller to consider a book they have to know it exists. That’s the part of the equation the author or publisher doesn’t have an easy time solving.
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