Marketing

Small Business Saturday

While you’re patronizing your locally owned businesses on Small Business Saturday, don’t forget about those small businesses that don’t have a storefront. Like publishing companies. Like all small businesses we’re constantly trying to get the attention of buyers, in our…

Selling Words in a Visual World

A few months ago, I was browsing the Internet and somehow landed on a site that sold cupcakes. I stopped and stared mesmerized at the big color-saturated pictures of cupcakes on expanses of white background, coupled with elegant grayish, rather…